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10.03.2025
E-commerce has rapidly evolved in recent years, offering entrepreneurs new opportunities. However, building a successful e-commerce business requires the right strategy and a systematic approach. In this article, we will examine the key steps to starting and succeeding in e-commerce.
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07.03.2025
ROI (Return on Investment) is a key financial metric that determines the profitability of an investment.
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06.03.2025
CRM (Customer Relationship Management) is a system used by companies to manage interactions with customers, understand their needs, and improve customer satisfaction. CRM is not just about storing customer data, but also about analyzing the entire experience and relationship with the customer to help companies make strategic decisions. These systems are essential for both acquiring new customers and strengthening relationships with existing ones.
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05.03.2025
SEO (Search Engine Optimization) is a strategy aimed at improving the ranking of websites in search engines. SEO focuses on increasing a website’s visibility, attracting more visitors, and improving conversions. This is achieved through the use of relevant keywords, optimizing the site’s structure, and creating valuable content that meets user queries.
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05.03.2025
Email marketing is an effective and widely used digital marketing tool that allows businesses to connect with customers and attract their attention. This method involves sending various offers, newsletters, promotions, or other important information directly to customers via email. Email marketing helps provide a personalized experience, build brand recognition, and strengthen customer loyalty.
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05.03.2025
Branding is a process that helps a company or product stand out in the market, become recognizable, and build connections with customers. Branding is not limited to just visual elements (logos, colors, fonts, etc.), but also includes the company's values, mission, vision, and how it serves its customers. Effective branding strengthens a company's position in the market and introduces its unique offerings to consumers.
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03.03.2025
The 4P model (Product, Price, Place, Promotion) is one of the fundamental concepts in marketing. Introduced by Jerome McCarthy in the 1960s, this framework remains highly relevant today. It helps businesses develop effective marketing strategies by focusing on four key elements.
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21.02.2025
B2B (Business-to-Business) marketing refers to strategies used by businesses to sell products or services to other companies rather than individual consumers.
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17.02.2025
What is Marketing and Why is It Important for Business?
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