How to Conduct Market Research for Local Brands in Azerbaijan

✅ 1. Define your product's position

What problem does your product solve? Why should people choose you over competitors?

✅ 2. Research your competitors

Look at:

• Pricing

• Social media content

• Website usability

• Customer feedback

📌 Tools: SimilarWeb, SEMrush, Instagram Analytics

✅ 3. Identify your audience

• Age, gender

• Location (Baku vs regions)

• Online behavior and purchasing habits

✅ 4. Use surveys and mini interviews

• Google Forms

• Focus groups

• Online discussions in forums, FB groups

✅ 5. Use Google Trends and keyword tools

Check what people are searching for related to your niche. Are there seasonal patterns?

✅ 6. Perform SWOT analysis

📌 Conclusion

Market research isn't just a formality – it’s the foundation of strategic brand growth. If you're targeting Azerbaijan's local market, deep insights into users and competitors give you a winning edge.